China has the 3rd largest advertising market in the world after the United States and Japan. To reduce the risk to advertisers when seeking celebrity endorsements the entertainment industry has started a 3 month consultation process to rank entertainers according to their "Star Equity"
Initial results show:
Rank 1: Jackie Chan for being righteous, professional, tough and hardworking
Rank 2: Jet Li, Andy Lau and Jay Chou
Rank 3: Includes Han Geng, Zhao Wei and many others.
SOURCE: TENCENT ENTERTAINMENT