Wednesday, September 23, 2009

Advertising Research Results

China has the 3rd largest advertising market in the world after the United States and Japan. To reduce the risk to advertisers when seeking celebrity endorsements the entertainment industry has started a 3 month consultation process to rank entertainers according to their "Star Equity"

Initial results show:

Rank 1: Jackie Chan for being righteous, professional, tough and hardworking

Rank 2: Jet Li, Andy Lau and Jay Chou

Rank 3: Includes Han Geng, Zhao Wei and many others.

SOURCE: TENCENT ENTERTAINMENT

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