Germany-based auto maker BMW has launched a Green Tree Program in Beijing in conjunction with with China Green Foundation.
A joint initiative of BMW China and BMW Brilliance Automotive, the program aims to increase the environmental awareness of BMW and Mini brand car owners. As part of the initiative, BMW will set up an example by planting trees in an area of 1,200 mu in Banan District in Chongqing in west China. Meanwhile, the company will call on all its consumers to join in the initiative and work with it to create a BMW green base of about 10,000 mu over the next three to five years to improve the local ecological environment.
Dr. Christoph Stark, president and CEO of BMW Greater China, said that the new initiative fully reflects the core content of the BMW brand and it will, along with the BMW Efficiency Dynamic, help BMW to fulfill its commitment to the environment and sustainable development.
Under the voluntary principle of this initiative, BMW and Mini brand car owners will donate money to China Green Foundation and the foundation will plant trees in their names. To encourage more consumers to participate, BMW will match the consumer's donations, tree for tree.
In 2009 received its fifth consecutive accreditation on the Dow Jones Sustainability Index as the most sustainable auto maker.
And Jackie's donation of 100 trees:
International film and pop star Jackie Chan donated 100 trees to the Green Tree Program last Friday in an effort to expand the forested area of southwest China—a goal made all the more urgent by the region's severe drought.
The Green Tree Program, a joint initiative of the China Green Foundation and carmaker BMW, aims to plant a forest covering an area of about 1,200 mu (0.8 km2) in the Ba'nan District of Chongqing, near the Yangtze River. "This bare hill used to be covered with green forest, but a sudden forest fire ruined it," said Yang Jiping, chairman of China Green Foundation, while showing journalists at a press conference a batch of photos taken at Ba'nan. "Our aim is to turn the hill green again in three years."
As the program's sponsor, BMW has called on its car owners to donate as much as they can, hoping to enlarge the forest to a total area of 10,000 mu (6.7 km2)—and Chan was the first owner to answer the call.
"Environmental protection requires us to do things bit by bit. I hope other owners can join the program as I do," said Chan, who flew directly from the United States to donate the trees.
BMW also promised to match each car owners' donation tree-for-tree, in order to increase awareness of and motivation for the initiative.