escape is your personal entertainment space that follows you anytime, anywhere on your PC, laptop, tablets and other smart devices connected to the internet.
M & C Saatchi Malaysia were given the task of bringing the ad campaign to life:
The agency sought out and signed up a superstar who would put Escape on the map instantly. None other than iconic film legend, Jackie Chan. As Escape's brand ambassador, Jackie Chan provides instant appeal across Axiata's Asia-wide footprint, and gives world-class stature to the new Escape brand.
Jackie Chan features in an extensive campaign across traditional, mobile and digital touch-points. The campaign kicked off with a pre-launch “teaser” phase which revealed various clues about the identity of a “mystery star”. It then finally revealed Jackie Chan's identity in an array of cinema, TV, print and outdoor executions.
You can view the site HERE, which features one of the adverts Jackie made. Unfortunately however, content is blocked for non-Malaysian IP's. Perhaps some one else will have better luck in accessing it.