How To Start An Internet Trend

An explantion for the origin of 'duang' which has become an internet sensation on Weibo almost overnight. If something is amazing it is 'duang'.

Step-by-Step Instructions

1. Be a world famous movie star fond of speaking in sound effects.

2. Endorse a product [shampoo] using said sound effect

3. Many years later be spoofed and have sound effect transliterated:

4. Transliteration of sound effect [duang] takes off and becomes a buzzword for anything cool and amazing.

Jackie Attends Bawang Shampoo Charity Launch

Jackie attended the launch of a charity initiave by Bawang Shampoo today. Jackie has been a spokesperson for Bawang Shampoo for 8 years. Jackie was accompanied by actress Li Xiaolu at the launch.

SOURCE: WEIBO and BAIDU FORUMS

Bawang Shampoo Relaunch

Bawang Shampoo relaunched their line of shampoo this weekend. As Brand Ambassador Jackie was on hand to inspect the new factory production line and receive the first bottle of shampoo.

SOURCE: BAWANG SHAMPOO ON WEIBO

Some Newer Adverts

A small collection of more recent adverts Jackie has made that you may not have seen.

What a Day!

Yesterday Jackie was in Guanzhou promoting Little Big Soldier but he also attended 3 different events + interviews. This report gives you an idea of what the day was like.

Now just add in some details from twitter we know Jackie left Hong Kong in the morning and flew to Guangzhou.

Jackie was awarded Honorary President of Guandong Volunteers Association

Big Brother busy, Guangzhou, running three one day games
(Reporter Shen Yuan-an)

Jackie Chan's older brother in order to film "Little Big Soldier" promotion is very hard to do, and Guangzhou as the third leg of the itinerary was arranged three conferences. In order to meet Jackie Chan, the organizers have Qiazhuo time making activities, while Chan went, the enthusiasm of fans make the air suddenly heated up. The same day, was awarded the honorary chairman of the Guangdong volunteer Jackie Chan will be 300 "Little Big Soldier" movie ticket in Guangzhou Asian Games volunteers sent.

The first Event: Tangxia Trust-Mart

Actress Lin Peng grab limelight

Time: 14:20

Participation Time: 15 minutes

Participate in the activities: Overlord Men shampoo-cum-"Little Big Soldier" conference

Field Record: In order to see Jackie Chan, a lot of people went to the site early on, even the bridge on both side of the road jammed with people everywhere to maintain order and security. When "Little Big Soldier" singing actress Lin Peng, Chan suddenly appeared at the scene, the crowd commotion, eyes all left the stage, and confused the singer Lin Peng a little embarrassed. Jackie Chan came to power, first is the People First against the people standing on the bridge, said we should pay attention to safety.

When asked why pick to do the female lead Lin Peng, Chan responded that the original opening ceremony of the Olympic Games met her, saw her with a lot of children, noticed that she was very dedicated, have always maintained a smile, so recommend to the director her. As for the other a South Korean actor Seung Jun, Chan said he RAIN in South Korea even more than red, but to abandon the Korean market to China's development, and efforts to learn Chinese. Give him an opportunity because of their own in South Korea 30 years ago when many South Koreans who have been of help, find Seung Jun is purely a debt of gratitude. As for his ability by virtue of the "Little Big Soldier" became popular to rely on his own good luck.

The Second Event: Tianhe City flying Studios

Does the Spring Festival Evening, or a secret

Time: 15:30

Participation Time: 15 minutes

Participate in the activities: Guangdong, China re-start-cum-film, "Little Big Soldier" conference

Field Record: Gaiden car Xiao understanding Shanxi is rich dinner Jackie Chan, Jackie Chan, there is no positive response to this, saying he did not know what they get married. Does this year at the Spring Festival Evening Show, he said that was not yet fixed, is singing or other forms, Jackie Chan with a smile is a secret.

For the recent holiday period film competition, Jackie Chan said he did not pressure the box office for so many years, but want to make your favorite movies. But he said that if the mainland 10 billion in overseas box office, then zero, it is also quite a failure, but if China one million, the United States 40 million, France 30 million, then the movie a success. The current Chinese cinema in the country did not support then basically failed, so he urged people to support the domestic film, but if the film itself is not bad to encourage everyone to see. He believes that the media and the User words is to encourage and urge the film makers shoot better movies.

Third Event: Weijia Adams Square Jin Yi Film City

Chong 300 million at the box office

Time: 16:50

Participation Time: 15 minutes

Participate in the activities: Jin Yi Studios fifth anniversary of the Opening Ceremony, "Little Big Soldier" conference

Field Record: In Jin Yi Film City, hung out banners and wish the "Little Big Soldier" breakthrough 300 million at the box office, Jackie Chan, am very happy.

On Why Ding Sheng become a director, Jackie Chan boast that he is a versatile director, will be compiled will lead, but also be able to perform singing and very versatile. Jackie Chan said he has always admired the all-powerful man, so would like to kin, Lee Hom, it is because they are the all-powerful. Some actors will be acting, the other not, it will be very short of vitality. If the all-powerful and vitality will be very strong. They therefore make disciples have done all-around entertainer.

A reporter asked the director of their own small y @ products can play this much points, 95 points D director, says with a laugh. Chan said that if to give him 100 points seems to be flattering, giving 50 points again belittle him. Chan also said that in the future and the mainland will be the new directors, will promote a number of new actors, directors and writers.

Source: SINA.COM or TRANSLATED

Then Jackie left and went to attend a press conference.

They stay for half an hour later, he was rushed to St. Augustine's in a restaurant in this special interview. However, was originally supposed to visit a good 40 minutes, obstinately was shortened into 20 minutes. In the meantime, Jackie Chan's staff also repeatedly urged the reporters call it a day, saying that Jackie Chan soon to rush to fly.

Source: CHINANEW.COM or TRANSLATED

What a Day!!!

Bawang Shampoo

More about the new range Jackie has just been asked to promote

Bawang Group Launches 'Men's Series' Shampoo & Hair-care Products

New Professional Chinese Herbal HPC Products for Men

Aims to Enhance Product Portfolio

HONG KONG, Dec. 30 /PRNewswire-Asia/ -- BaWang International (Group) Holding Limited ("Bawang Group" or the "Company", HKEx Stock Code: 1338), a leading enterprise in Chinese herbal shampoo market in the PRC, announced the launching of Bawang Men's Series ("Men's Series"), a new product series under Bawang brand, which will be available for sale in China through various distribution channels.

(Photo: http://www.prnasia.com/sa/2009/12/30/20091230818589.html )

Men's Series is the first high-end professional Chinese herbal shampoo and hair-care series launched in China market. It has been developed by the Group's R&D center after years of product R&D. Men's Series consist of three product categories covering shampoo, hair-care and shower gel products. Its shampoo products include the "Professional Anti-hair Fall Shampoo set" and 5 single products of "Daily Hair-care Series", totaling 6 products. The "Professional Anti-hair Fall Shampoo set" is used for prevention of men's hair loss, while the "Daily Hair-care Series" comprises 5 products, namely "Darkening & Strengthening Shampoo", "Strengthening & Shining Shampoo", "Refreshing & Activating Anti-dandruff Shampoo", "Nourishing & Strengthening Shampoo" and "Darkening & Anti-dandruff Shampoo", all of which are designed for men who face different hair-care problems.

Following the launching of Royal Wind branded shampoo and hair-care products and Herborn branded Chinese herbal skincare products, Men's Series is another major new product line under Bawang brand. To effectively promote the new product series and carry through its image of "Mature, Successful and Real Man", the Group continues to retain the international superstar Mr. Jackie Chan to be the brand ambassador of the Men's Series. The Group will implement multi-facet sales and marketing strategies to promote the brand. Apart from tapping into the nationwide marketing campaign of the movie "Little Big Soldier" starring Mr. Jackie Chan, Men's Series will also be promoted through different marketing channels including TV, newspapers, magazines and internet so as to build up the professional Chinese Herbal HPC products series for men and make it a well-known brand in market.

Ms. Wan Yuhua, CEO and Executive Director of Bawang Group said, "Being the leading brand in Chinese herbal shampoo market, Bawang brand has won widespread market recognition by its inherited traditional Chinese herbal culture and the accumulation of product formula, researches and experience. It has laid a solid foundation for Men's Series and created synergy in brand marketing, product promotion and distribution network. It will also benefit the Group in implementation of product promotion campaigns in an effective manner. We will continue to introduce more diversified HPC products in the future to further enhance our brand and product portfolio."

"Inherited the legacy of traditional Chinese culture, the Group is determined to advocate the culture and spirit of Chinese herbal medicine through introduction of quality Chinese herbal HPC products to cater to market demand especially consumers who pursue a natural and healthy lifestyle. Going forward, we will further extend our product lines and continue to implement multi-product and multi-brand strategies, aiming to become a global leader of branded Chinese herbal HPC products," said Mr. Chen Qiyuan, Chairman and Executive Director of Bawang Group.

About Bawang Group

Bawang Group primarily designs, manufactures and markets Chinese herbal shampoo and hair-care products as well as other products such as toothpaste and shower gels. Awarded the Well-known Trademark of China in 2007, Bawang brand has become the leading Chinese brand in the Chinese herbal shampoo market in the PRC. According to Euromonitor, Bawang brand had the largest market share among all Chinese brands in the overall shampoo market in the PRC in terms of retail sales in the first half of 2008 of approximately 7.6%. Its market share in the Chinese herbal shampoo market in the PRC in terms of retail sales in the first half of 2008 was approximately 46.3%, far ahead of the 2nd player. As of 31 December 2008, the Company has an extensive distribution and retail network comprising 567 distributors and 46 KA retailers, covering 24 provinces and four municipalities in the PRC as well as Hong Kong, Macau and Singapore.

Apart from Bawang Brand, the Company has introduced a new Royal Wind branded Chinese herbal shampoo and hair-care products and "Herborn" branded Chinese herbal skincare products in May and December 2009 respectively. Bawang Group successfully listed on the Main Board of the Stock Exchange of Hong Kong Limited on 3 July 2009 with the stock code 1338.
For further information, please contact:

Porda International (Finance) PR Company Limited
Ms. Sharis Siu
Tel: +852-3150-6771 / +852-9316-8576
Email: sharis.siu@pordafinance.com.hk

Ms. Fiona Ko
Tel: +852-3150-6750 / +852-6025-0533
Email: fiona.ko@pordafinance.com.hk

Ms. Agnes Liu
Tel: +852-3150-6739 / +852-9319-8360
Email: agnes.liu@pordafinance.com.hk


SOURCE BaWang International (Group) Holding Limited

PRNEWSWIRE.COM

More Photos from Poster Launch

Jackie also did a promotional presentation for Bawang Shampoo at the same time:





Source: 21.CN